at·mos·phere

noun

the pervading tone or mood of a place, situation, or work of art.

cre·a·tive

adjective

relating to or involving the imagination or original ideas, especially in the production of an artistic work.

lab

noun

place equipped for experimental study in a science or for testing and analysis a research laboratory broadly : a place providing opportunity for experimentation, observation, or practice in a field of study.

Atmosphere can foster an environment where ideas are accepted, emotions are created, and change happens. Creating immersive event environment helps to solidify the message.
— Anonymous